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One topic input. One Google Doc. Four sections: platform copy, visual brief, video script, execution checklist. Open the tabs below.

GlowLab

Why niacinamide is in every other product

"Niacinamide. Everyone says 'you need it.' No one says how much."

Your SMM copies the caption and publishes. Hashtags, timing, pinned comment ready.

Caption

Niacinamide. Everyone says 'you need it.' No one says how much. It's in every other product on the shelf. But the concentration can be 2%, 5%, 10%, or even 20%. And those are not the same thing. 2%. Maintenance. Support. If your skin is fine and you just want to keep it that way. 5%. The working dose. Studies show: reduces visible pores by 23%, controls sebum, evens out skin tone. Most people see results right here. 10%. Maximum effect without the risk. More pore control, more sebum regulation, more evening. But if your skin is sensitive, start with 5%. 20%. Overkill. No studies show 20% works better than 10%. But irritation might show up. Our Niacinamide + Zinc Serum: 10% niacinamide + 1% zinc PCA. Tested on 47 volunteers. 6 weeks. 87% reported visibly smaller pores. Save this. Check the concentration in your product.

#niacinamide#skincareeducation#glowlab#ingredients#skincaretips

Save this. Check the concentration in your product.

Slides

Slide 1

Niacinamide. Everyone says 'you need it.' No one says how much.

Slide 2

It's in every other product. Concentration: 2%, 5%, 10%, 20%. These are not the same.

Slide 3

2%. Maintenance. Support. If your skin is fine and you want to keep it that way.

Slide 4

5%. The working dose. Studies: reduces pores by 23%, controls sebum, evens tone. Most people see results here.

Slide 5

10%. Maximum effect. More pore and sebum control. Sensitive skin? Start with 5%.

Slide 6

20%. Overkill. No studies show advantage over 10%. Irritation risk is real.

Slide 7

Niacinamide + Zinc Serum. 10% niacinamide, 1% zinc. 47 volunteers, 6 weeks. 87% smaller pores. glowlab.com

Pinned comment

What concentration is in your product? I had no idea to check before this post.

Post time: Tuesday, 10:00 AM EST

Different tone, different hook. Adapted for the platform, not copy-paste.

Caption

Niacinamide. Everyone says 'you need it.' No one says how much. 2%, 5%, 10%, 20%. Four different concentrations. Four different results. 5%. The working dose for most people. 10%. Maximum effect. 20%. Risk with no extra benefit. Our Niacinamide + Zinc: 10% + 1% zinc. Link in bio. What concentration are you using?

#niacinamide#glowlab#skincare#ingredients

What concentration are you using?

Post time: Monday, 12:00 PM EST

Casual tone, shorter sentences. Same facts, different delivery.

Caption

Niacinamide is in every other product. But concentration changes everything. 2%. Maintenance. Keeping what you have. If your skin is fine. 5%. The working dose. Studies showed: 23% pore reduction, sebum control, more even tone. Most people see results right here. 10%. Maximum effect. More pore and sebum control. For oily skin and enlarged pores. Sensitive? Start at 5%. 20%. Overkill. No studies prove it beats 10%. But irritation risk is real. Check the label on your product. The concentration should be on the packaging. If it's not there, that's a red flag. Our Niacinamide + Zinc Serum: 10% niacinamide, 1% zinc PCA. Tested on 47 volunteers over 6 weeks. 87% saw smaller pores. Save this and check your product.

#niacinamide#skincaretips#glowlab#skincare

Save this and check your product

Post time: Friday, 7:00 PM EST

SEO-optimized description. Long-tail keywords. Discovery platform.

Title

Niacinamide Percentage Guide: 2% vs 10%

Description

Niacinamide (Vitamin B3) concentration matters. 2% for maintenance, 5% for visible pore reduction (23% in clinical studies), 10% for maximum sebum control and tone evening. 20% shows no additional benefits over 10% but higher irritation risk. Best for: oily skin, enlarged pores, uneven skin tone, acne-prone skin. How to choose: sensitive skin starts at 5%, oily/combination skin benefits from 10%. Pair with hyaluronic acid and zinc PCA for enhanced results. GlowLab Niacinamide + Zinc Serum: 10% niacinamide, 1% zinc PCA. Tested on 47 volunteers over 6 weeks. 87% reported visible pore reduction. Shop at glowlab.com

Board: Natural Ingredients Guide

Your designer opens Figma and executes. Hex codes, layout, fonts included.

#F5E6D3 bg

#2C2C2C text

#8B6F4E accent

Montserrat Medium / Open Sans 1080x1350

Minimalist educational style. Warm beige background (#F5E6D3). Line-art icons. Large readable text. Accent color #8B6F4E for key numbers and words.

Slide 1

Headline

Niacinamide. Everyone says 'you need it.' No one says how much.

Visual

Large centered text on warm beige background (#F5E6D3). The word 'how much' highlighted in accent color #8B6F4E. No icons, no photos. Typography only. Hook must stop the scroll.

Layout

Text centered, 48px headline, 'how much' in accent color

Notes

First slide = hook. Must stop the scroll. Minimalism, maximum readability.

Slide 2

Headline

It's in every other product. Concentration: 2%, 5%, 10%, 20%. These are not the same.

Body

Because it works on all skin types. No irritation. No tolerance buildup. Results in 4-6 weeks.

Visual

Icon: three skin types (line-art: dry, oily, combination) arranged horizontally. Icons right 30%, text left 70%. Phrase '4-6 weeks' highlighted in accent color.

Layout

Icon right 30%, text left 70%

Notes

Visualize the ingredient's universality through skin type icons.

Slide 3

Headline

2%. Maintenance. Support. If your skin is fine and you want to keep it that way.

Body

2-5%: controls sebum, reduces visible pores. 5-10%: evens tone, works on pigmentation. Over 10%: no additional effect, may irritate.

Visual

Three numbers vertically: '2-5%', '5-10%', '>10%' (last one with a caution sign). Numbers large, on the right. Text on the left. Numbers in accent color, caution sign in red.

Layout

Numbers right 35%, text left 65%, vertical stack

Notes

Numbers = main visual element. >10% with red caution sign.

Slide 4

Headline

5%. The working dose. Studies: 23% pore reduction, sebum control, evens tone. Most see results here.

Body

Pairs well with: hyaluronic acid (ideal pair), peptides (work together). Caution with: vitamin C above 15% (may irritate). Retinol: yes, but introduce gradually.

Visual

List with icons on the left: green checkmark for HA, peptides, retinol. Yellow warning triangle for vitamin C. Icons left, text right. Left-aligned.

Layout

Icons left, text right, vertical list, left-aligned

Notes

Clean list. Color coding: green = safe, yellow = caution.

Slide 5

Headline

10%. Maximum effect. More pore and sebum control. Sensitive skin? Start at 5%.

Body

Acids (AHA/BHA) + niacinamide in the same step = potential irritation. Solution: acids in the evening, niacinamide in the morning. Or alternate days.

Visual

Large red X icon on the left. Text on the right with key words highlighted: 'Acids (AHA/BHA)' and 'same step' in accent color. Below: 'Solution:' in a box with two options (evening/morning or alternate).

Layout

Red X icon left 25%, text right 75%, solution box at bottom

Notes

Focus on INCOMPATIBILITY with acids. Red X as main visual element. Solution in separate box.

Slide 6

Headline

20%. Overkill. No studies show advantage over 10%. Irritation risk is real.

Body

10% niacinamide + 1% zinc PCA. Tested 6 weeks on 47 volunteers. 87% reported: pores less visible, skin stays matte until noon. $29.

Visual

Numbers '10%' and '87%' large, in accent color, positioned on the left. Text on the right. At the bottom: price '$29' and subtle product name mention. Minimal bottle hint (line-art silhouette, not dominant).

Layout

Key numbers left 30% (10%, 87%), text right 70%, price bottom

Notes

Focus on TESTING NUMBERS (10% concentration, 87% result). Product present but not visually dominant. Educational slide with our product as example.

Slide 7

Headline

Niacinamide + Zinc Serum. 10% niacinamide, 1% zinc. 47 volunteers, 6 weeks. 87% smaller pores. glowlab.com

Body

Show it to your dermatologist. Or just try it and write us in a month.

Visual

CTA 'Save this' in large text centered. Below: subtext in smaller font. GlowLab logo centered at bottom, 15% of slide height.

Layout

CTA centered top 50%, subtext centered middle 30%, logo centered bottom 20%

Notes

Last slide = CTA + logo. Clean, minimalist, no extra elements.

Your videographer knows what to shoot, how long, what text on screen.

Duration: 30s Dimensions: 1080x1920

Scene 1 0:00-0:03 3s

📷 Direct to camera, serious face, holds up product with niacinamide

🎙 Niacinamide. Everyone says 'you need it.' No one says how much.

📝 Niacinamide: how much do you need?

▶ cut

Scene 2 0:03-0:07 4s

📷 Shows multiple products with different percentages

🎙 It's in every other product. 2%, 5%, 10%, 20%. Not the same.

📝 2% / 5% / 10% / 20%

▶ cut

Scene 3 0:07-0:11 4s

📷 Holds up product labeled 2%

🎙 2%. Maintenance. Support. If your skin is fine.

📝 2% = maintenance

▶ cut

Scene 4 0:11-0:17 6s

📷 Holds up 5% product, confident gesture

🎙 5%. The working dose. Studies: minus 23% pores, controls sebum, evens tone. Most see results here.

📝 5% = working dose

▶ cut

Scene 5 0:17-0:22 5s

📷 Holds up 10% product (GlowLab serum)

🎙 10%. Maximum effect. More control. Sensitive skin? Start at 5%.

📝 10% = maximum

▶ cut

Scene 6 0:22-0:25 3s

📷 Shakes head, dismissive gesture for 20%

🎙 20%. Overkill. No studies show it beats 10%. But irritation can show up.

📝 20% = overkill

▶ cut

Scene 7 0:25-0:30 5s

📷 Holds GlowLab Niacinamide + Zinc Serum, smiles, points down

🎙 Our Niacinamide + Zinc: 10% niacinamide. 47 volunteers, 6 weeks. 87% smaller pores. Save this.

📝 10% niacinamide + 1% zinc | 87% results

ig_reel: 30s, 9:16. Safe zone: Center 1080x1420. Avoid top 250px, bottom 340px.

tiktok: 30s, 9:16. Safe zone: Avoid top 150px, bottom 440px, right 150px. NO logo on video.

Same script, B-roll visuals. For brands without an on-camera person.

Duration: 30s Dimensions: 1080x1920

Scene 1 0:00-0:03 3s

📷 Macro shot: serum drops falling into water with ripples

🎙 Niacinamide. Everyone says 'you need it.' No one says how much.

📝 Niacinamide: how much do you need?

▶ cut

Scene 2 0:03-0:07 4s

📷 Flat lay: 4 bottles arranged with labels showing 2%, 5%, 10%, 20%

🎙 It's in every other product. 2%, 5%, 10%, 20%. Not the same.

📝 2% ≠ 5% ≠ 10% ≠ 20%

▶ cut

Scene 3 0:07-0:11 4s

📷 Close-up: hand picks up 2% bottle, label in focus

🎙 2%. Maintenance. Support. If your skin is fine.

📝 2% = maintenance

▶ cut

Scene 4 0:11-0:17 6s

📷 B-roll: texture of 5% serum being applied to skin, smooth glide

🎙 5%. The working dose. Studies: minus 23% pores, controls sebum, evens tone. Most see results here.

📝 5% = working dose | -23% pores

▶ cut

Scene 5 0:17-0:22 5s

📷 Product shot: GlowLab Niacinamide + Zinc Serum bottle on marble, soft light

🎙 10%. Maximum effect. More control. Sensitive skin? Start at 5%.

📝 10% = maximum effect

▶ cut

Scene 6 0:22-0:25 3s

📷 Red 'X' overlay on 20% bottle label, visual warning

🎙 20%. Overkill. No studies show it beats 10%. But irritation can show up.

📝 20% = overkill ⚠️

▶ cut

Scene 7 0:25-0:30 5s

📷 Clean product shot: GlowLab serum centered, warm beige background, text overlay appears

🎙 Our Niacinamide + Zinc: 10% niacinamide. 47 volunteers, 6 weeks. 87% smaller pores. glowlab.com

📝 10% niacinamide + 1% zinc | 87% results

ig_reel: 30s, 9:16. Safe zone: Center 1080x1420. Avoid top 250px, bottom 340px.

tiktok: 30s, 9:16. Safe zone: Avoid top 150px, bottom 440px, right 150px. NO logo on video.

QA Checklist

Copy QA

ig_carousel: caption 125 words (100-150)
ig_carousel: hook 59 chars (cutoff 125)
ig_carousel: 5 hashtags (3-5)
ig_carousel: CTA present
ig_reel: caption 47 words (50-80)
ig_reel: 4 hashtags (3-5)
tiktok: caption 111 words (80-120)
tiktok: 4 hashtags (3-5)
tiktok: CTA present

Visual QA

Carousel: dimensions 1080x1350 (4:5)
Carousel: brand colors match kit
Carousel: all slides have text + visual direction

Video QA

Video: duration within platform range
Video: safe zones documented
Video: both variants present (face + faceless)
Video: subtitles spec included

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