01example: a clinic
Facts that can't be wrong
Keep sensitive facts consistent.
Prices, services, products, locations and claims stay tied to what you approved. Anything unverified waits for a person.
Your clinic Update
Waits for a person
For owners who would rather run the business than the marketing.
Your content marketing, done. You approve it.
Tell us about your business once. Every month PackCraft turns it into a content strategy and a plan for each channel, creates the content and brings everything to one place for your approval. After you approve it, we publish it and show you what worked, so the next month starts smarter.
No repeated briefingNo chasingNo moving files between people and tools
Nothing goes out without your approval.
October
4 ready for your review
northline.kitchen
Approved by MayaScheduled · Wed 13:30
Saves
212
2.3× your recent Instagram carousels
Last 6 carousels
Demo account: Northline Kitchen Co.
01 · The difference
Stop running content across
seven places. Run it in one.
Without PackCraft
Seven jobs, scattered.
Each one lives with a different person or tool. You chase all of them.
Strategy: in someone's head
Plan: in a spreadsheet
Write: in a chat window
Design: with a freelancer
Approve: in email threads
Publish: copy and paste
Measure: screenshots
You, in the middle
With PackCraft
All seven inside one system.
We run the chain end to end. You step in once, to approve.
PackCraft
- Strategy we
- Monthly plan we
- Channel content we
- Creative we
- Approve YOU
- Publish we
- Measure and improve we
You make the decisions.
We handle the work between them.
02 · How it works
Set it up once. Then it runs every month.
once
01
Tell us about your business once.
Products, customers, markets, competitors, channels, brand voice and the rules you work by.
every monthrepeats every month
02
Your content strategy and monthly plan.
We turn your goals into themes and topics, and plan what each channel is for. Each channel gets its own job, not a copy of the same post. News that can't wait fits in without breaking the plan.
03
Content made, ready for your review.
Posts, carousels, finished images and videos, plus creative briefs and scripts for every channel, in one place. Change anything. Approve when you're happy.
repeats every month
04
Publish, measure, improve.
Approved content goes out on schedule. Results show what to repeat, change or stop next month. You decide what changes.
Every month
- Content strategy
- Monthly plan
- Channel content
- Creative briefs
- Quality check
- Publishing
- Results review
Already have a marketer? Keep them.
We give them the system behind the work. Their time goes into ideas, judgment and growth instead of briefs, calendars and channel versions.
03 · Demo
See one strategy become a month of content.
Start with the month. Open a week, a topic, a channel and the final piece. The business goal stays attached at every step.
01
October
MonTueWedThuFriSatSun
1234
567891011
12131415161718
19202122232425
262728293031
InstagramFacebookYouTubePinterestXGoogle Business ProfileReady for review
02
Week of 12 October · 7 pieces
Mon 12
Hone your cook's knife before every cook
Scheduled
Tue 13
Wed 14
The handle changes tomorrow
Ready for review
What changed, what didn't
Ready for review
Dishwasher? Hand wash for now
Ready for review
Thu 15
Fri 16
The cookware-care starter kit, explained
Ready for review
Knife-skills class: book your place
Approved
Sat 17
Sun 18
Knife-skills class: the first 30 seconds
Approved
03
One business moment. A different job for every channel.
We don't resize one post. PackCraft gives each channel a different job: start a conversation on Facebook, make the explanation worth saving on Instagram, give buyers the facts on Google.
The knife handle changes tomorrow.
New handle from tomorrowBlade, steel and price unchangedDishwasher safety not confirmed
Facebook09:00Photo
Goal
Start a conversation with people who own the old one
The handle changes tomorrow. Same blade, same steel, same price. What would you want to know before you buy another one?
Ready for review
Instagram13:30Carousel
Goal
Show what changed, in a post worth saving
Changed: the handle. Not changed: blade, steel, price.
Ready for review
Google18:00Update
Goal
Answer what buyers search for
The new handle is not dishwasher certified yet. Hand wash only for now. Ask at the counter.
Not confirmed yet, so no post claims it
Ready for review
04
Instagram carousel
Ready for review- Caption
- New handle, same knife. From tomorrow our 20 cm cook's knife comes with a recycled composite handle. The blade, the steel and the price don't change. One honest note: dishwasher safety isn't confirmed yet, so hand wash it for now. Questions? Ask us at the counter or below.
- Hashtags
- Pinned comment
- Wood or composite: which handle would you pick?
- Alt text
- A 20 cm cook's knife with a black speckled handle on a dark walnut board.
- Tracked link
- Ready for link in bio
- Publish
- Wed 14 Oct · 13:30 · United Kingdom
- Format
- Carousel · 4 slides · 4:5 · 1080 × 1350
05
northline.kitchen
1/4New handle. Same blade.northline.kitchen New handle, same knife. From tomorrow our 20 cm cook's knife comes with a recycled composite handle.
- Approved by MayaTue 13 Oct · 17:42
- ScheduledWed 14 Oct · 13:30
- PublishedWed 14 Oct · 13:30
06
Results
Compared with your recent Instagram carousels
Reach
3,940
1.6×
Saves
212
2.3×
Shares
48
1.9×
Engagement
7.8%
vs 4.1%
Saves on your last 6 carouselsavg 92
88#1
97#2
84#3
91#4
100#5
212This post
Average saves per post · last 90 days
Carousel92
Reel55
Photo38
Recommended for November
Carousels were saved 2.4× more than photos.
Add two more carousels.
Added to November
Knife-care posts reached 1.7× more people than product news.
Add one more care topic.
Added to November
Nothing changes until you accept.
Illustrative figures from the demo account.
Demo account: Northline Kitchen Co. All figures are illustrative.
04 · Real businesses
Built for content that gets complicated.
More markets, more channels, facts that must stay exact. We learn your rules at setup.
02example: a knife brand
Several markets or languages
One business, several markets.
One strategy, a local version for each country and language, built from the same business facts.
EN£89DE99 €FR105 €United KingdomEnglish
GermanyDeutsch
FranceFrançais
Same business facts · 3 market versions
03example: a local shop
Several channels and formats
When something changes, every channel says the same thing.
New product, new price, new hours. We add it to the plan and every channel gets the right version.
Story
Late opening on Thursdays from November: until 20:00
Post
Late opening on Thursdays from November: until 20:00
Update
Late opening on Thursdays from November: until 20:00
One change · every channel · same day
05 · Control
The work is done for you. The control stays with you.
01
Nothing publishes without your approval.
A person approves the exact version that goes out.
02
If we don't know, we ask instead of guessing.
A missing fact holds the piece until someone checks it.
03
5 minutes.
Measured system time from topic to ready work. Review and publishing come after.
04
Set up once. Used every month.
Your facts, voice and rules stay together in one place, so each month starts from what you already approved.
One setup powers every channel you use.
17 channels · 15 formats
06 · Pricing
Pay for markets. Not seats, credits or generations.
1 market = 1 country and 1 language.
| Market | Business setup | Monthly |
|---|---|---|
| Primary market | $600once · builds your knowledge base | $1,200 |
| Second market | None | $750 |
| Third and each additional market | None | $600 |
- Monthly billing starts when you approve your first monthly plan.
- Each market can use up to 8 of 17 channels.
- Your knowledge base belongs to you.
- Cancel with 30 days' notice.
07 · Start
How starting works
01
Start with three details about your business.
02
We email you your personal link.
03
Continue the setup whenever you want. Your progress is saved.
Questions
Questions business owners ask
What is PackCraft?
A content marketing platform that does the work for you. Every month we build your content strategy and channel plan, create the content and bring it to you for approval. Then we publish what you approve and show you what worked.
Who is it for?
Owners of small and medium businesses who want consistent content without managing a collection of people and tools. Teams with a marketer use it too: we take the repeatable work, they focus on ideas and growth.
Does PackCraft replace my marketing person?
No. We take over the repeatable planning, production and coordination. Your marketer keeps the judgment, relationships, live opportunities and the calls that need a person. A strong marketer gets more done with PackCraft behind them.
Does anything go out without my approval?
No. Every piece waits in your workspace until you approve the exact version. You can change anything before you approve. If a fact is missing, we ask instead of guessing.
How much does it cost?
Pricing is per market. One market is one country and one language. Business setup costs $600, once per business: we build your knowledge base and first content strategy with you. Then we prepare your first monthly plan. When you approve it, your primary market costs $1,200 per month. A second market costs $750 per month and each additional market $600 per month, with no extra setup fee. Cancel with 30 days' notice.
Which channels do you cover?
We support 17 channels and 15 content formats. Each market can use up to 8 channels.
How do I start?
Start with three details: your email, company name and website or social profile. We email you a personal link, and you can continue the setup whenever you want. Your progress is saved.
How do you measure results?
We bring the results back next to each piece and compare them with your own recent performance where the data allows. Results turn into recommendations for next month. You decide what changes.