One topic. One working document. Your team ships.
PackCraft is a content production system for small marketing teams. One topic in: publication-ready copy for each platform, a slide-by-slide designer brief, a scene-by-scene video script, and the checklist that ties it together. Delivered in Telegram, where your team already talks. Nothing publishes without your approval.
Try it on your brand
Paste your site or social profile. PackCraft returns copy and publishing logic for two platforms. Free, no signup.
Free. No signup. Ready in 40 seconds.
PRODUCTION PACK
GlowLab
The evening skincare ritual: 5 mistakes almost everyone makes
Platform Copy
IG Carousel, TikTok, LinkedIn, Pinterest
Visual Brief
7 slides with hex codes and layout
Video Script
7 scenes, 2 variants (on-camera / B-roll)
Execution Checklist
Who does what, in what order
Production Pack ready.
Instagram: ready post, hashtags, posting time
This is an example built from your website's public info. Without a knowledge base.
This demo ran on your public website alone. Your full knowledge base holds 10,000+ words: products, audience, tone, restrictions, and the approaches that already worked for you. With it, every line reads like your best writer on their best day.
Full pack: up to 8 platforms, 7 brief slides, 7 script scenes (2 variants), assembly checklist.
"Skincare starts with proper cleansing. Choose products that suit your skin type."
"Your skin already knows what to do. The evening ritual with Niacinamide Serum isn't 8 steps from TikTok. It's three: remove, nourish, seal."
This is a short demo pack. Want to see the full version?
View full example (5 platforms, 7 designer slides, 7 video scenes) →5 platforms. 7 brief slides with hex codes. 7 script scenes, 2 variants. Assembly checklist. QA report.
Want to keep your result?
We'll also send an invite for a 15-minute demo.
Why content breaks in small teams
Who on your team knows the brand best? How it should sound, what you can promise a client, why the strong posts worked. Usually that is one person. So every new topic runs through them.
- Friday, 16:20
You send the topic to the chat. Everyone likes it. Nobody owns it.
- Monday
The same idea gets rewritten five times, once per platform.
- Tuesday
The designer asks which beige is "our beige." You explain the brand. Third time this month.
- Thursday
Revision round three. Not because the work is bad. Because nobody wrote down what good means.
One topic. One week. About 8 hours of hands-on work. Next Friday it starts again.
of the workday goes to coordination, not the work itself
of projects need three to five rounds of revision
of marketing budget is lost to weak briefs and rework
Sources: Asana, Anatomy of Work 2022; Ziflow / AMA, State of Creative Workflow 2023; BetterBriefs, 2021.
This is not a generic AI draft
AI made the text fast. It did not make the briefs, the approvals, and the handoffs fast. That is where the 8 hours live.
- One working document for every platform
- A 10,000+ word brand knowledge base you can read and edit
- A QA report on every pack, because AI makes things up and we check
- Your team starts from signal, not from zero
Who actually does the work
Your people do. PackCraft gives them the execution layer they are missing.
Social media manager
gets publication copy, hashtags, and posting logic.
Designer
gets a clear visual brief with hex codes and layout.
Videographer
Gets a scene-by-scene script with two variants and a generation-ready prompt. Shooting and editing stay with you.
Marketing lead
gets the sequence, review gates, and handoff.
Where AI usually fails quietly
A generator never tells you what it left out. It fills the gap with something plausible, and you find out at publishing time.
Here is a real pack that refused to ship.
LanguagePolish
PlatformsInstagram, Facebook
PillarTrust and team
Platform copy 2 platforms
Co się dzieje, gdy ten jeden człowiek zmienia pracę, wyjeżdża albo idzie na urlop? Pacjent zaczyna od zera. Nowa klinika, nowy wywiad, nowa dokumentacja…
Designer brief short video
Video script 2 variants, 45s
Cinematic slow dolly-in on an empty dental chair in a dimly lit modern office. Shallow depth of field, warm light from a window on the left. Muted greys, #406aa1 accent. 4 seconds. No people.
Assembly checklist 18 items
Nothing publishes without an authorised person's approval. An approval binds to one exact version, so regenerating the pack retires it. Re-exporting returns the same document. We apply the rules each channel records, and a network can change a rule at any time, so we do not promise acceptance.
What it looks like in practice
PackCraft runs inside Telegram, the chat window your team already uses. Four commands. Type, paste a URL, or send a voice note. Each pack closes its part of the work.
- /copy
- Production Pack for every active platform
- Stop rewriting the same idea five times
- /plan
- Monthly content calendar
- Stop planning week by week
- /won
- Mark a post that worked. The system learns from it.
- The next pack is sharper than the last
- /lost
- Mark a post that missed.
- The system corrects what did not land
Every pack comes back with notes on what to push next month.
Every generator on the market lives in a web app you have to remember to open. PackCraft arrives in the chat where you assigned the topic.
How it starts
From first look to your first packs.
What setup gives you
After setup, PackCraft becomes part of your monthly production rhythm.
Brand logic locked in
Tone, audience, approved phrasing, restrictions, visual rules. Nine documents, 10,000+ words, all in one knowledge base.
Built from your own material
You answer one questionnaire through a private link and can stop and come back. We read your site and the social content we can access. Where a profile is closed, the knowledge base says so instead of guessing.
People change, brand holds
You explain the brand once. The knowledge base remembers: tone, facts, restrictions, and what already worked. People and contractors change, the base stays with the company.
A second market, done properly
The second market gets its own voice, audience and rules. Fifteen documents, not two copies of nine.
WHERE PACKCRAFT SITS
Generators write. Schedulers publish. Services take over. None of them equip your team.
Generators
Jasper, Copy.ai, ChatGPT
They give you text. Your team still turns it into a brief, a script, a plan.
Schedulers
Buffer, Hootsuite, Later
They publish what you already made. They do not make it.
Done-for-you services
Agencies and managed AI content, $1,500 to $5,000 a month
They do the work, and the knowledge of your brand lives with them. Leave, and you leave empty-handed.
PackCraft
One topic becomes a full pack your own team ships: copy, designer brief, video script, checklist. The knowledge base stays yours. The approval stays yours.
The gap between writing and publishing is where small teams lose hours. PackCraft fills it.
WHO BUILT THIS
PackCraft was built by Taras Kopytko. Twenty-five years in marketing, three agencies of his own, former president of the Direct Marketing Association.
He built it because he needed it and could not find it. A dental clinic group runs on PackCraft across two markets and two languages.
One package. Two numbers.
No long-term contract. Predictable and direct.
What $1,500 buys elsewhere. A social media agency runs $1,500 to $5,000 a month per client, and the brand knowledge stays with the agency. A freelance stack runs $20 to $35 an hour and still needs you to coordinate it. Generators cost $40 a month and hand your team raw text. PackCraft: $1,500 a month, the full assembled pack, produced inside your own team, with a knowledge base you keep even if you leave. The 8 hours per topic drop to about 5 minutes.
FAQ
Common questions from marketing leads and founders
Why not just use ChatGPT, Jasper, or Copy.ai?
Those tools stop where the expensive work starts. They hand you a draft. PackCraft gives your team the layer after the draft: platform-specific copy, a designer brief with hex codes, a video script with timestamps, an execution checklist, and a brand memory that holds across packs. One working document instead of a blank chat box, delivered in the chat your team already uses.
We already have a social media manager and freelancers. Why do we need this?
PackCraft does not replace them. It removes re-explaining, fuzzy handoffs, and the manual coordination that surrounds their work.
What if the tone is off? What if it sounds like generic AI?
Generic AI sounds generic because it knows nothing about you. Your knowledge base holds 10,000+ words: tone, approved phrasing, restrictions, audience, and what already worked for your brand. The system writes inside those rules, every pack passes a QA check, and nothing publishes without your review. After each pack, /won and /lost teach the system what landed. Month three sounds better than month one. That is the design, not luck.
What stays under our control?
Everything. Final review, publishing decisions, brand logic. PackCraft delivers working materials. Your team decides what ships and what does not.
We work in a regulated field. Does that break it?
No. The advertising rules of your market go into your knowledge base, so the copy comes back inside them. A claim you cannot back holds the pack. That lowers your risk. It does not replace your lawyer.
What do you need from us?
One named person who makes brand decisions. An answer on approvals within 48 hours, otherwise the plan waits. Links to your site and accounts, your brand book if you have one, and direct feedback after each pack. That is the whole list.
What happens when someone on the team changes?
Nothing critical. The brand knowledge base stays in the system. The new person gets the same materials in the same format. The brand does not restart from zero.
Who is this not for?
Not for you if there is nobody to open a brief, if you need paid campaigns rather than organic content, if you want finished video files, or if you want the system to publish without a person.
How do you keep our brand and client data confidential?
Your knowledge base is yours to edit and export at any time. PackCraft trains no models of its own. Every pack goes through your team's review before anything is published. Each client's data is kept separate under its own access controls, encrypted in transit and at rest through our infrastructure providers.
Is setup difficult? How long does it take?
No. A short intake form starts it. Expect three to four hours of your time across setup: the form, your links, and reading through the knowledge base before it goes into production.
What if it does not work out?
Three scenarios, all covered. Change your mind before work starts: full refund, no questions. The output does not fit: the knowledge base gets rewritten to your notes and the packs get regenerated, as many times as it takes. You decide to leave: the knowledge base, the plans and every pack stay with you, and we run the export.
Which platforms are supported?
PackCraft supports 17 platforms and 15 formats, in 40 tested platform and format combinations. Up to 8 platforms per pack, the same for every client. At setup you name the accounts you run today and the platforms you want to move into.
Can it work in more than one market?
Yes. A market is a country plus a language, and each one gets its own voice, audience and rules, not a translation of the first. Two markets means fifteen documents, not two copies of nine. Each market after the first is $700 setup and $500 per month.
Is this a subscription? Can we cancel?
Setup is one time. After that PackCraft runs at $1,500 a month. No long-term contract. If it does not work for you, you stop, and everything stays with you.
Start small.
See how it works. Then decide.
Example pack
See a real Production Pack on a real brand
15-min call
Questions and a plan for your brand
Setup
Brand knowledge base, then your first packs