PackCraft Start a free pilot

Most agencies deliver good work. And lose money doing it.

Your agency just won
a client you cannot
afford to screw up.

PackCraft becomes the production layer your agency is missing. One topic per client, one structured document per role. Your team executes. Your client never knows how.

See a real production pack Start a free pilot

No setup fee. No subscription. One real client first.

WHO THIS IS FOR

Not for media-buying shops, solo freelancers, or enterprise procurement teams.

You are not short on talent. You are short on structure.

Most margin leakage does not come from client churn. It comes from hours nobody charges for.

57%

of agencies lose $1,000-5,000/month on work they completed but could not bill for

78%

of marketers think their briefs are clear. Only 5% of agencies agree.

33%

of a creative team's day goes to actual work. The rest: coordination and re-explaining.

Monday morning

Designer asks for the brief again. Account manager sent it last week. To the wrong channel.

Wednesday review

Client says the tone is off. The copywriter who set it left two months ago. Nobody documented it.

Thursday deadline

Video is not shot. Script was in a Google Doc somewhere. Designer still waiting on the layout.

Friday close

You did the work. You cannot bill three hours of coordination. It happens every week.

Ignition 2025 (n=273) · BetterBriefs/IPA 2021 (n=1,700+) · Asana 2022 (n=10,624)

The economics change before the team changes.

Your client relationship stays where it is. The delivery cost underneath changes.

TYPICAL TODAY

$1,500-2,000

delivery cost per client, per month

Delivery margin: 20-40%

WITH PACKCRAFT

$800

per client / month

Delivery margin: 60-73%

At five clients, this becomes a different margin model. Keep pricing. Keep the client.

See how it delivers in practice ->

Delivery margin benchmarks: Parakeeto 2024 · Ignition 2025 Agency Pricing Report

Quick estimate

How much is delivery costing you?

Move the sliders. See your numbers.

5
3 20
$2,500
$1,500 $10,000

Monthly revenue

$12,500

Delivery today

$8,750

With PackCraft

$4,000

Monthly savings

$4,750

delivery cost reduction vs today

Slide the retainer up to see where PackCraft saves you money.

Delivery cost estimated at 70% of retainer (industry average). PackCraft: $800/client/month flat.

INSIDE A PRODUCTION PACK

This is what your team actually gets.

One topic. One Google Doc. Platform copy, visual brief, video script, checklist, monthly plan, paid creative. Explore each section below.

docs.google.com/document/PackCraft-Production-Pack
Real PackCraft Production Pack - Nike example
Real production pack. Nike x Beats. Generated by PackCraft.

Platform Copy

What you see in the screenshot above - Instagram Carousel caption, slide texts, hashtags, posting time. Ready to hand to your SMM.

INSTAGRAM CAROUSEL

"Your skin already knows what to do. The evening ritual with Niacinamide Serum is not 8 steps from TikTok. It is three: remove, nourish, seal."

#skincare #niacinamide #glowlab #eveningroutine #skincaretips

Post: Thursday 11am · First comment ready · Alt text included

TIKTOK

"POV: you have been using niacinamide wrong. The percentage is everything - here is what 2%, 5%, and 10% actually do."

Hook variant B · Trending audio suggested

Visual Brief

Slide by slide. Your designer knows what to build without a call.

SLIDE 1 - HERO

Full-bleed product close-up. Background: #1A1A2E

Headline: Jakarta Sans Bold, left-aligned, white. Mood ref: Aesop / The Ordinary editorial.

SLIDE 2 - DATA

Infographic: 3 columns. 2% / 5% / 10% concentrations. Each column: effect + who it is for.

Font: Inter Regular on dark. Accent: #F59E0B

SLIDE 7 - CTA

Product on marble. Link in bio CTA. Clean white space.

Video Script

Scene by scene. Two variants: face-on and faceless.

0:00 - 0:03 · HOOK

On screen: "Niacinamide is in every other product. But no one tells you the concentration."

Shot: shelf of products, slow pan. No voiceover.

0:03 - 0:09 · PROBLEM

Voiceover: "2% maintains. 5% treats. 10% transforms. 20% irritates."

On screen: split graphic. Shot: product close-up.

0:09 - 0:15 · SOLUTION

Voiceover: "GlowLab Serum: 10% niacinamide + 1% zinc PCA. Tested on 47 people, 6 weeks."

CTA: "Link in bio." Faceless variant: same beats, no presenter.

Execution Checklist

Who does what. In which tool. By when.

SMM / Account

Publish carousel + TikTok · Later

Thursday 11am

Waiting on design

Designer

7 slides from brief · Figma

Wednesday 6pm

Brief received

Videographer

3 scenes, 2h shoot · Phone + tripod

Tuesday 2pm

Script confirmed

Manager

QA before publish · Notion checklist

Thursday 9am

Pending

Monthly Plan

4-week content arc aligned to client marketing goals.

Week 1

Carousel + TikTok + Reels

Product benefit

Niacinamide: what, how much, why

Week 2

Before/after + quotes

Social proof

47 volunteers, 6 weeks, -23% pore size

Week 3

Stories + long-form

Behind the scenes

Lab, formulation, manufacturing

Week 4

Stories + email

Campaign close

Pull together, CTA, limited offer

Paid Creative

A/B briefs, funnel-stage, formats. Your media buyer knows what to build.

Cold audience LAL 2% Awareness

VARIANT A · PROBLEM-FIRST

"Niacinamide in every other product. But which concentration?"

Body: explanation + product as answer · CTA: "Learn more"

Meta Feed 1:1 \u00B7 Stories 9:16

VARIANT B · RESULT-FIRST

"87% saw smaller pores in 6 weeks"

Body: proof + ease of use · CTA: "Try it"

Meta Feed 1:1 \u00B7 Stories 9:16 \u00B7 Reels

Open a real example pack ->

Each role gets what it needs.
No more explaining.

PUBLISH

SMM / Account

Publishes from copy, timing, and platform logic. No reformatting, no rewriting.

DESIGN

Designer

Executes from a clear brief. Slide-by-slide direction, not a vague handoff.

SHOOT

Videographer

Sees what to film, in what order, for how long. Scene-by-scene.

REVIEW

Manager

Checks sequence, QA gates, and final handoff. One document, not a chat thread.

Works inside your existing workflow. Telegram by default. Slack delivery available on request.

Not another AI draft.

A prompt gives you text. PackCraft gives your team a delivery document every role can execute from.

PROMPTS + MANUAL HANDOFF

  • Text output, not a delivery document
  • Re-briefing required every session
  • No cross-role structure
  • Brand context lives in chat history
  • Your client feels the generic output

PACKCRAFT

  • Full production pack per topic
  • Brand memory stays in the system
  • Role-ready output for every team member
  • White-label, your agency stays in front
  • Structured enough to survive a team change

That is why agencies use PackCraft as their delivery layer, not their AI tool.

Your agency stays in front. Your brand knowledge stays in the system.

Two things that matter to every agency. Both protected.

CONTROL

  • Your agency stays front and center

    The client sees your name. PackCraft is never visible.

  • Final review stays with your team

    Nothing reaches your client without your sign-off.

  • Client relationships stay yours

    We never contact your clients. Their data stays yours.

CONTINUITY

The average account manager and copywriter stays at any job for 2.7 years. Every time someone leaves, the client's brief history, approved phrasing, and tone logic leaves with them.

PackCraft keeps the brand knowledge base per client in the system. Permanent. When someone new joins, they start from a structured document, not memory.

When top talent leaves, you do not just lose an employee. You lose history, context, and a trusted advisor.

— SHRM, January 2025

BLS Employee Tenure Summary 2024, workers aged 25-34

BUILT BY A MARKETING OPERATOR

Taras Kopytko. 25 years in marketing, three agencies founded, former president of the Direct Marketing Association. Built this because he needed it and could not find it anywhere.

The safest path is one real client first.

Free pilot. No setup fee. No subscription. You decide if it works.

  1. 1

    Pick one real client

    Any active retainer client. Any niche.

  2. 2

    First pack in 24 hours

    After a 20-minute call to align on the client.

  3. 3

    Review with your team

    Run it through your normal process.

  4. 4

    Convert at $800/month

    If it works. No setup fee on the pilot client.

Three to five packs. Three to five hours of your time. You decide.

Step 1. Tell us about one client.

We review and schedule a 20-minute call. First pack delivered within 24 hours.

No commitment. No setup fee on the first client.

Simple commercial path.

Easy to test. Clear to scale.

AGENCY PRICING

$800

per client / month

  • Free pilot on your first real client. No setup fee.
  • Pilot client: $800/month if it works.
  • Clients 2-3: $1,500 setup per client
  • Clients 4+: $1,200 setup per client
  • Annual plans on request

INCLUDED

All platforms. Copy, brief, script, checklist, monthly plan, paid creative packs. Multilingual on request. ROI report monthly. Telegram and Slack.

Start your first client free

PackCraft does not replace your team. It gives them the delivery layer they are missing.

Questions

Will my clients find out PackCraft is involved?

No. We work inside your delivery layer. Your client sees your agency name, your documents, your review process. PackCraft is not visible at any stage. We deliver everything to you - your client never interacts with us.

How do you preserve each client's brand voice?

During onboarding we build a brand knowledge base per client: tone, approved phrasing, restrictions, audience, visual rules. The system works inside the rules you set.

What if the output does not fit?

That is what the pilot is for. Three to five packs on real tasks before any commitment. If something is off, we adjust. If it still does not work, we stop. No charge.

How long does onboarding actually take?

A 20-minute call. We collect brand basics, active platforms, and one topic for the first pack. Your account team already has all of this. First pack within 24 hours.

Can we pause or cancel?

After the minimum term of 6 months, yes. Per-client pause is available. We do not lock you in beyond the initial commitment.

How is this different from Design Pickle or Superside?

They are design-only or creative subscriptions with flat agency pricing. PackCraft produces a full production pack from one topic: copy, visual brief, video script, checklist, monthly plan, paid creative briefs. Per active client. White-label.

Keep pricing. Keep the client. Test the delivery layer underneath before changing anything else.

Start a free pilot on one real client Open example pack first

No setup fee. No subscription. Three to five packs. You decide.